Besser
Besser: Good design. Better company.
Because good design doesn't have to feel cold, complicated, or overly serious. Sometimes, it can be smart, useful, and genuinely nice to be around.
Meet Besser, a geometric sans serif with a sharp mind and a friendly personality. Inspired by the clarity and functional thinking of industrial design, with Dieter Rams’ philosophy as a key reference, it brings together thoughtful construction, contemporary character, and a refreshingly human approach to typography.
At first glance, Besser is all about clean geometry. Look a little closer, and you'll find there's more going on. Carefully refined proportions, subtle optical adjustments, and a deliberately low x-height give it a distinctive rhythm and a personality of its own. It's precise without feeling rigid, structured without being stiff, and modern without trying too hard.
Besser feels right at home in a world where technology and everyday life meet. From branding and editorial design to packaging, websites, digital products, and creative tools, it knows how to adapt to different environments while keeping its character intact. Think smart, functional design with a little warmth thrown in.
The family includes 14 styles, with italics that are much more than simply slanted versions of their upright counterparts. Each character has been individually refined to preserve the balance, rhythm, and visual consistency of the family.
That's Besser.